United Way for Southeastern Michigan and the Detroit Lions launch Character Playbook

Tuesday, December 6, 2016

Detroit — United Way for Southeastern Michigan and the Detroit Lions have announced the local launch of Character Playbook, a new education initiative focused on youth character development and building healthy relationships. The interactive digital program will be implemented directly in schools throughout Detroit. This initiative was launched nationally during the 2016 NFL Draft and is powered by education technology leader EverFi, which works with more than 20,000 K-12 schools.

Character Playbook uses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships during their critical middle school years. The course is comprised of six interactive, digital modules that cover key concepts around positive character development, social-emotional learning, and building healthy relationships. Designed for 7th – 9th graders, the digital learning experience enables students to engage with true-to-life scenarios that include bystander intervention strategies and positive relationship examples.

“Through our College and Career Pathways work, students are exposed to both rigorous academics as well as technical skills,” says Tamara Jones, Vice President of College and Career Pathways, United Way for Southeastern Michigan. “Character Playbook complements this by supporting the development of values, work ethic and relationship skills so that young people are better prepared to navigate life.”

“Character Playbook will help build a solid foundation of character development at a crucial time in a student’s education,” said Detroit Lions Senior Vice President of Business Development Kelly Kozole. “We’re proud to leverage our platform to contribute to Detroit middle schoolers being set up for success later in life.”

“We often assume young people will simply find their way to positive character and healthy relationships, but it is a skill that can be taught and nurtured,” said EverFi Chief Operating Officer Tammy Wincup. “We’re proud to be working with the United Way to bring Character Playbook to students across Detroit.”

The launch event at Detroit Edison Public School Academy on Tuesday, Dec. 6 featured Lions players Glover Quin and Don Carey and former players Herman Moore and Ron Rice. More than 300 students, school district and city officials were expected to attend the event.
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About The United Way for Southeastern Michigan
United Way for Southeastern Michigan mobilizes the caring power of Wayne, Oakland and Macomb counties to improve lives in measurable and lasting ways throughout the region. The organization is led by a diverse group of volunteers from business, labor, government, human services, education and the community. United Way provides opportunities to invest in the metropolitan Detroit community through its annual Campaign and is a leader in convening partners to impact local residents each year by increasing economic self-sufficiency, protecting children and youth at risk, strengthening families, empowering neighborhoods and communities, and promoting health and wellness. Additional information is available at www.liveunitedsem.org.

About The Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and is the National Football League’s fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2014, when they finished with an 11-5 record. In addition to professional football, the Detroit Lions have a visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $7.2 million through philanthropic efforts since 1991. For more information, please visit http://www.detroitlions.com.

About EverFi, Inc.
EverFi, Inc. is the education technology innovator that empowers K-12, higher education, and adult learners with the skills needed to be successful in life. Its comprehensive critical skills platform is focused on Financial Education, Digital Citizenship, STEM Career Readiness, Diversity and Inclusion, Entrepreneurship, Character Education, and Health and Wellness. The EverFi Education Network is powered by more than 3,300 partner organizations across all 50 states and Canada and annually reaches 6 million learners. Learn more at everfi.com