Kickoff Materials

Powerpoint Template (updated for 2021)
Kickoff Video featuring Dr. Hudson
Employee Campaign Coordinator Guide
Campaign Video (One Crisis Away)
Tips for running a virtual campaign kickoff
Virtual Campaign Kickoff Planning Schedule
Campaign Theme: We Stand United

Engagement Materials

I Live United selfie poster (updated for 2021)
Simulation/experiential activities
Zoom backgrounds (updated for 2021)
Certificate of Appreciation
Virtual Volunteer Bingo card

Our work

What We Do (updated for 2021)
Education and Literacy One-pager (Updated for 2021)
What Your Dollar Buys (Updated for 2021)
Breakroom Poster – Resources
Breakroom Poster – Thank You, Essential Workers
Breakroom poster – Stand United
Breakroom poster – The problem
Campaign Contributor Guide (One page)
2-1-1 posters
Order free printed 2-1-1 materials
Community Impact Overview Flyer

Stories and videos

COVID-19 Impact Video (full length)
COVID-19 Impact Video (90 seconds)
Brand video (60 seconds) (2022)
COVID-19 Impact: Overview
COVID-19 Impact Report (updated for 2021)
COVID-19 Impact: 2-1-1 serves as crucial COVID-19 service
COVID-19 Impact: Helping Child Care Providers Produce Li’L Graduates
COVID-19 Impact: United for Families
ALICE Report
2018-19 Annual Report
Feeding, Eating and Succeeding Together
State of United Way Town Hall
Friends of United Way: First Step
Friends of United Way: Zaman International
Find more stories on our blog

Forms and guides

Email templates (Southeastern Michigan)
Philanthropic Group guide
Charitable Giving Form (Updated for 2021)
Sponsorship menu
Designations List (Updated for 2021)

Get involved


Give Thanks

I Live United wall sticker (with co-branding space)
I Live United wall sticker (without co-branding space)


Connect with United Way’s Corporate Relations Team


2-1-1/United Way lockup
United Way for Southeastern Michigan (color)
United Way for Southeastern Michigan (grayscale)
United Way for Southeastern Michigan (outline)

Additional resources

United Way store
Fundraising thermometer
Brand guidelines