Kickoff Materials

Employee Campaign Coordinator Guide
Campaign Video (One Crisis Away)
Tips for running a virtual campaign kickoff
Virtual Campaign Kickoff Planning Schedule
Campaign Theme: We Stand United

Engagement Materials

Our work

Breakroom Poster – Resources
Breakroom Poster – Thank You, Essential Workers
Campaign Contributor Guide (One page)

Stories and videos

COVID-19 Impact: Overview
COVID-19 Impact: 2-1-1 serves as crucial COVID-19 service
COVID-19 Impact: Helping Child Car Providers Produce Li’L Graduates
COVID-19 Impact: United for Families
ALICE Report
2018-19 Annual Report
Feeding, Eating and Succeeding Together
Find more stories on our blog

Employee Campaign Coordinator (ECC) Training Materials

Training Video Series
Session 1: Sample Run of Show for a virtual kickoff
Session 1: Breakout Room Exercise Instructions
Session 1: Kickoff Powerpoint template (including kickoff video)
Session 1: Instagram Stories sample showcasing social media use for spirit days
Session 2: Creating Campaign Committees and Campaign Teams (slides)

Forms and guides

Designation form
Email templates (Southeastern Michigan)
Philanthropic Group guide

Get involved


Give Thanks

I Live United wall sticker (with co-branding space)
I Live United wall sticker (without co-branding space)
Customizable certificate of appreciation


Connect with United Way’s Corporate Relations Team


2-1-1/United Way lockup
United Way for Southeastern Michigan (color)
United Way for Southeastern Michigan (grayscale)
United Way for Southeastern Michigan (outline)

Additional resources

United Way store
Fundraising thermometer
Brand guidelines