Kickoff Materials

Powerpoint Template (updated for 2021)
Kickoff Video featuring Dr. Hudson
Employee Campaign Coordinator Guide
Campaign Video (One Crisis Away)
Tips for running a virtual campaign kickoff
Virtual Campaign Kickoff Planning Schedule
Campaign Theme: We Stand United

Engagement Materials

I Live United selfie poster (updated for 2021)
Simulation/experiential activities
Zoom backgrounds (updated for 2021)
Certificate of Appreciation
Virtual Volunteer Bingo card

Our work

What We Do (updated for 2021)
Education and Literacy One-pager (Updated for 2021)
What Your Dollar Buys (Updated for 2021)
Breakroom Poster – Resources
Breakroom Poster – Thank You, Essential Workers
Breakroom poster – Stand United
Breakroom poster – The problem
Campaign Contributor Guide (One page)
2-1-1 posters
Order free printed 2-1-1 materials
Community Impact Overview Flyer

Stories and videos

COVID-19 Impact Video (full length)
COVID-19 Impact Video (90 seconds)
COVID-19 Impact: Overview
COVID-19 Impact Report (updated for 2021)
COVID-19 Impact: 2-1-1 serves as crucial COVID-19 service
COVID-19 Impact: Helping Child Care Providers Produce Li’L Graduates
COVID-19 Impact: United for Families
ALICE Report
2018-19 Annual Report
Feeding, Eating and Succeeding Together
State of United Way Town Hall
Friends of United Way: First Step
Friends of United Way: Zaman International
Find more stories on our blog

Employee Campaign Coordinator (ECC) Training Materials

Training Video Series
Session 1: Sample Run of Show for a virtual kickoff
Session 1: Breakout Room Exercise Instructions
Session 1: Kickoff Powerpoint template (including kickoff video)
Session 1: Instagram Stories sample showcasing social media use for spirit days
Session 2: Creating Campaign Committees and Campaign Teams (slides)
Session 3: Virtual Campaign Special Events & Volunteerism Powerpoint
Session 4: Communications and Messaging Powerpoint
Session 4: Localized Solicitation Email Copy
Session 4: Internal Communication Example
Session 4: Stand United poster
Session 5: Planning Your Virtual Campaign Calendar Powerpoint
Session 6: Celebration and Closing

Forms and guides

Email templates (Southeastern Michigan)
Philanthropic Group guide
Charitable Giving Form (Updated for 2021)
Sponsorship menu
Designations List (Updated for 2021)

Get involved


Give Thanks

I Live United wall sticker (with co-branding space)
I Live United wall sticker (without co-branding space)


Connect with United Way’s Corporate Relations Team


2-1-1/United Way lockup
United Way for Southeastern Michigan (color)
United Way for Southeastern Michigan (grayscale)
United Way for Southeastern Michigan (outline)

Additional resources

United Way store
Fundraising thermometer
Brand guidelines