Kickoff Materials

Powerpoint Template
Kickoff Video featuring Dr. Hudson
Employee Campaign Coordinator Guide
Campaign Video (One Crisis Away)
Tips for running a virtual campaign kickoff
Virtual Campaign Kickoff Planning Schedule
Campaign Theme: We Stand United

Engagement Materials

I Live United selfie poster (updated for 2021)
Simulation/experiential activities
Certificate of Appreciation
Virtual Volunteer Bingo card

Our work

What We Do (updated for 2021)
Breakroom Poster – Resources
Breakroom Poster – Thank You, Essential Workers
Breakroom poster – Stand United
Breakroom poster – The problem
Campaign Contributor Guide (One page)
2-1-1 posters
Order free printed 2-1-1 materials
Community Impact Overview Flyer

Stories and videos

COVID-19 Impact Video (full length)
COVID-19 Impact Video (90 seconds)
COVID-19 Impact: Overview
COVID-19 Impact Report (updated for 2021)
COVID-19 Impact: 2-1-1 serves as crucial COVID-19 service
COVID-19 Impact: Helping Child Care Providers Produce Li’L Graduates
COVID-19 Impact: United for Families
ALICE Report
2018-19 Annual Report
Feeding, Eating and Succeeding Together
State of United Way Town Hall
Friends of United Way: First Step
Friends of United Way: Zaman International
Find more stories on our blog

Employee Campaign Coordinator (ECC) Training Materials

Training Video Series
Session 1: Sample Run of Show for a virtual kickoff
Session 1: Breakout Room Exercise Instructions
Session 1: Kickoff Powerpoint template (including kickoff video)
Session 1: Instagram Stories sample showcasing social media use for spirit days
Session 2: Creating Campaign Committees and Campaign Teams (slides)
Session 3: Virtual Campaign Special Events & Volunteerism Powerpoint
Session 4: Communications and Messaging Powerpoint
Session 4: Localized Solicitation Email Copy
Session 4: Internal Communication Example
Session 4: Stand United poster
Session 5: Planning Your Virtual Campaign Calendar Powerpoint
Session 6: Celebration and Closing

Forms and guides

Email templates (Southeastern Michigan)
Philanthropic Group guide
Charitable Giving Form (Updated for 2021)
Sponsorship menu
Designations List (Updated for 2021)

Get involved

Volunteer
Advocate

Give Thanks

I Live United wall sticker (with co-branding space)
I Live United wall sticker (without co-branding space)

Contacts

Connect with United Way’s Corporate Relations Team

Logos

2-1-1/United Way lockup
United Way for Southeastern Michigan (color)
United Way for Southeastern Michigan (grayscale)
United Way for Southeastern Michigan (outline)

Additional resources

United Way store
Fundraising thermometer
Brand guidelines