GM and Stellantis’ Ram brand to continue Big 3 tradition of donating vehicles to United Way for Southeastern Michigan

There is a tradition of Big 3 automakers donating vehicles for charitable auctions to support United Way for Southeastern Michigan. During the week of March 20-27, 2021, GM and Stellantis’ Ram brand will participate in the annual Barrett-Jackson Collector Car Auction in Scottsdale, AZ. They have once again committed to donating the proceeds from this high-profile event to benefit families in need across Southeast Michigan.

“The important work of United Way for Southeastern Michigan has been more valuable than ever this past year as they have provided dozens of critical services to help families meet their basic needs during this difficult time,” said Terry Rhadigan, executive director of Corporate Giving at GM. “We’re excited to once again team up with Barrett-Jackson, this time to auction off the first retail production of the 2020 mid-engine C8 Corvette convertible. Proceeds will specifically benefit the Ride United program and help ensure safe and reliable transportation for adults and families in need.”

“We expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “At Ram, we offer unique ‘Built to Serve’ editions of our Ram 1500 pickup as a way to honor all those who serve or have served in the U.S. armed forces with distinction. This is an important mission at Ram, and this auction is another way we can honor our veterans.”

“We are grateful for these generous donations from our partners at GM and Ram. Their longstanding support of our work has made a real difference and the dollars generated by these donations will go a long way toward meeting need in our community,” said Dr. Darienne Hudson, president and CEO, United Way for Southeastern Michigan. “So many of our neighbors are struggling, especially right now as we continue to battle COVID-19. The work we’re doing and the impact we’re making across the region wouldn’t be possible without partners like GM and Ram.”

Details of the Barrett-Jackson auctions during the week of March 20-27, 2021:

General Motors, Stellantis, and Ford Motor Company have a longstanding commitment to donating funds from the auction, raising nearly $6 million for United Way since 2009. Past auctions have included the Corvette ZR-1, COPO Camaro, rare 2019 Ford GT Heritage Edition, final 2017 Dodge Viper, and final 2018 Dodge Challenger SRT Demon.

For more than 100 years, United Way for Southeastern Michigan has responded to the community’s most pressing challenges by increasing community access to resources and reducing barriers to employment. Honored with a symbolic or actual “Torch Drive” each year, the organization’s annual campaign has brought thousands of companies and individuals together to improve communities and individual lives in measurable and lasting ways.

United Way for Southeastern Michigan

United Way for Southeastern Michigan, a member of the United Way Worldwide network and an independently governed 501(c)(3) nonprofit organization, works to help households become stable and ensure children have the support they need to thrive. For more than 100 years, United Way has been a leader in creating positive, measurable, and sustainable change in communities throughout southeast Michigan. United Way works in partnership with donors, agencies, corporate and municipal partners to help families meet their basic needs of housing, food, health care and family finances, and ensure children start school ready to learn and graduate ready for life. To give, advocate, volunteer or learn more, visit

About General Motors Co.

General Motors (NYSE:GM) is a global company committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at
Stellantis’ Ram Truck Brand In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go. Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit

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