Campaign Toolkit Resources

KICKOFF MATERIALS
Kickoff video featuring Dr. Hudson	View/Download on Vimeo 240p View/Download on Vimeo 360p View/Download on Vimeo 540p View/Download on Vimeo 720p View/Download on Vimeo 1080p
Brand video (60 seconds)	View/Download

ENGAGEMENT MATERIALS
Zoom backgrounds	Option 1 Option 2 Option 3 Option 4	Option 5 Option 6 Option 7

OUR WORK
2-1-1 Flyer	English
Order free printed 2-1-1 materials	Order now
What your dollar buys	View/download
What your dollar buys (alternate)	View/download
What we do infographic	View/Download
Buckets of work one-pagers	View/Download

STORYTELLING
ALICE Report	View report
Read stories on our blog	Get the latest stories

FORMS AND GUIDES
Email templates (Southeastern Michigan)	View/Download
Sponsorships	Learn more

SOCIAL MEDIA
Instagram	Option 1 Option 2
Facebook	Option 1 Option 2
LinkedIn	Option 1

GET INVOLVED
Volunteer	Learn more
Advocate	Learn more
Join a philanthropic group	Learn more

GIVING SOCIETIES
Tocqueville Society	One-pager Brochure and Pledge Form Donor Honor Roll coming soon
The Leadership Society	One-pager

REACH OUT
Host a thank you event or connect with United Way’s Corporate Relations Team	Reach out to a CRD for planning assistance

LOGOS
United Way for Southeastern Michigan (jpeg)	Multi JPG Black JPG
United Way for Southeastern Michigan (png)	Multi PNG Black PNG White PNG
United Way for Southeastern Michigan (eps)	Multi EPS Black EPS White EPS
United Way Circle of Hope	Multi PNG Black PNG
2-1-1 (jpeg)	Multi JPG Black JPG
2-1-1 (png)	Multi PNG Black PNG White PNG
2-1-1 (eps)	Multi EPS Black EPS White EPS
2-1-1/United Way lockup	JPG PNG EPS

ADDITIONAL RESOURCES
United Way store	Shop now
Fundraising thermometer	Small Large
Quick brand guide	View/download
Email signature graphic	View/download
Campaign Calendar 2025	View/download
Annual Report	View/Download