Gleaners and United Way have long been partners in the fight against hunger. The Connect4Care partnership was a natural way to build on that work with a shared interest in providing more comprehensive support to individuals and families while also using data integration to better assess trends in food insecurity.
“I felt very fortunate to be a part of the conversation right from the get-go,” Denice Leduc, director of volunteers and service insights at Gleaners Community Food Bank of Southeastern Michigan, said. “United Way is so committed to doing things the right way; not putting a solution on the table without true meaningful input from all of the players.
“That’s been the basis of the success we’ve seen so far – that effort to make sure that the people who are on the ground are part of the decision making.”
With Connect4Care, United Way envisions a “no wrong door” approach for seamless access to needed services. When organizations are no longer working in silos, they will be able to work together in better service of people’s holistic care, allowing broader insight into community needs, proactive planning and resource allocation.
“In the past, we couldn’t directly make food pantry appointments and arrange other supportive services like transportation because our systems weren’t talking to each other,” Esperanza said. “The CIE’s technical infrastructure powers our ability to make navigation of services seamless and with this, the undisputable data on needs and strengths to inform investments and policy advocacy for the better of the community.”
Service Made Seamless
Connect4Care is supported by a technology infrastructure years in the making. Brightstreet Group worked closely with healthcare and food pantry providers to integrate systems and streamline processes that work better for people. Through CIE technology, United Way has enhanced how community members can connect to services; flagship programs such as Ride United and Connect4Care Kids depend on this same infrastructure.
It marks the first time these organizations will share data in an effort to provide a more seamless client experience rooted in the 2-1-1 resource directory, which includes information for over 1,500 agencies at 2,600 sites, with over 8,500 programs.
“We know navigating resources is really difficult for people, which is why our 2-1-1 helpline is such a critical resource,” Esperanza said. “With the CIE, we’re able build on 2-1-1 to improve how people connect to services and how agencies can better meet people’s needs. For example, while some people prefer to work with an agency to navigate resources, others may want to do this on their own. The CIE helps us make warmer connections by understanding what programs or services people are already using, providing information and resources, and understanding whether or not people got the assistance they needed.”
“If people don’t have the food they need then it’s hard for them to move beyond that.”
Data is an integral part of a successful CIE. United Way and our partners are continuing to engage the community through interviews to learn about community members’ comfort and interest in sharing personal information and in helping to make decisions about how a CIE works in our region.
Eventually, the CIE will improve the overall health of the community, which food pantry partners say couldn’t come at a better time. As inflation continues to impact household budgets and COVID-era assistance programs end, the need is greater than ever.
“If people don’t have the food they need then it’s hard for them to move beyond that. It’s hard to think about work or about education or really anything,” said Stephanie McNees, executive director at Fish & Loaves.
When people have access to food and other resources needed to thrive, the possibilities are endless.
“That’s the grand vision,” Esperanza said. “People are healthier – they live better lives – for longer. When we talk about health equity, that’s what we mean. We’re having to take apart what we’ve built and reassemble it in a way that works better for everyone.”