Detroit, MI — January 14, 2025 — United Way for Southeastern Michigan has launched a refreshed brand strategy, reflecting a transformative approach highlighting its mission to move families from challenge to sustainability and from stability to thriving. Serving Macomb, Oakland, Washtenaw, and Wayne counties, United Way’s renewed focus positions it as a driving force in creating opportunities that uplift families and build pathways to long-term success.

United Way’s refreshed branding, introduced by United Way Worldwide and customized for Southeastern Michigan, represents more than a new look—it reflects a renewed commitment to addressing the region’s unique challenges, helping families thrive, and modernizing its identity to ensure the relevance and sustainability of one of the world’s largest and longest-standing community service organizations for the next century of impact, all while amplifying its mission to transform lives and strengthen communities.

With volunteering and charitable contributions across the country facing challenges, United Way’s new brand strategy seeks to reengage the public, inspire action, and highlight its role as a leader in driving meaningful change. The refreshed approach emphasizes United Way’s work in four key impact areas: youth opportunity, healthy communities, financial security, and community resiliency. These areas showcase United Way’s ability to address local challenges with innovative, sustainable solutions.

United Way for Southeastern Michigan’s initiatives include connecting families to essential resources, supporting education and job training, and fostering financial stability for lasting.

For more information, visit UnitedWaySEM.org.

About United Way for Southeastern Michigan
United Way for Southeastern Michigan, a member of the United Way Worldwide network and an independently governed 501(c)(3) nonprofit organization, works to help households become stable and ensure children have the support they need to thrive. For more than 100 years, United Way has been a leader in creating positive, measurable, and sustainable change in communities throughout southeast Michigan. United Way works in partnership with donors, agencies, corporate and municipal partners to help families meet their basic needs of housing, food, health care and family finances, and ensure children start school ready to learn and graduate ready for life. To give, advocate, volunteer or learn more, visit UnitedWaySEM.org.  

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