United Way launches campaign to help people whip their finances into shape

Monday, February 22, 2016

Editor’s note: This story was initially published in the Macomb Daily

The median household income of Macomb County residents is $54,000, according to the latest report by Michigandemographics.com. However, to help the 12.8 percent of area residents still living in poverty United Way for Southeastern Michigan has launched its Financially Fit campaign.

“None of us are born with financial literacy, it is something that is learned,” said Anita Marinez, director of community impact for United Way for Southeastern Michigan. “Our Financially Fit campaign is designed to meet people where they are. We assess the entirety of person’s financial life to give them the tools they need to help reach or even surpass their financial goals.”

As part of the campaign, United Way for Southeastern Michigan will offer free financial stability tools to help families get their finances on track. Tools include budget coaching, credit score counseling and workforce development. And just in time for tax season, those earning less than $62,000 a year can take advantage of free tax preparation services.

The campaign will also engage the community through popular social networking sites such as Twitter, Tumblr and Instagram by providing information on credit reports, banking, budgeting and more.