United Way and GM expand early learning access through partnership with ABCmouse.com

Thursday, December 14, 2017

United Way for Southeastern Michigan and General Motors have teamed up to bring Age of Learning’s ABCmouse.com software to families across the City of Detroit. The award-winning online resource for children ages 2-8 offers reading supports, like phonics and vocabulary building work, and blends education best practices, technology and creativity to bring learning to life. The platform is available free of charge across every branch in the Detroit Public Library system and through this partnership, ABCmouse access will be expanded through schools and community centers. The tool is funded through a $650,000 investment from General Motors. It’s one part of an overall $1.4 million investment from GM that will help United Way launch a series of programs to encourage increased literacy among Detroit children.

With GM’s investment, United Way is proactively working to drive increased third grade literacy through four key levers: 1) instructional support; 2) school attendance; 3) summer learning; and 4) family and community engagement. As a first step, United Way will be partnering with select Detroit Public Library branches to help children and families access the ABCmouse.com at home – both by ensuring families can “check out” accounts to log into the platform using their own devices, and by making available iPads for check-out. This effort will start with the Edison branch, as part of GM’s commitment to the Cody Rouge community.

“Schools are critical in developing children’s literacy, but it takes a community to reinforce their learning,” says Tammie Jones, VP of education and economic prosperity, United Way for Southeastern Michigan. “ABCmouse is a fantastic tool, and we are grateful to General Motors for this investment so that even more parents and caregivers can support their children’s education in a way that’s both fun and convenient for them.”

This newly expanded access, coupled with a United Way-led effort to increase community-based usage of the ABCmouse platform. It will also serve to combat summer learning loss, and mitigate the potential impact of recent legislation requiring schools across Michigan to begin retaining students who are at least one grade level behind in reading at the end of third grade.

For more information about United Way for Southeastern Michigan, visit www.UnitedWaySEM.org

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 About United Way for Southeastern Michigan
United Way for Southeastern Michigan mobilizes the caring power of Macomb, Oakland and Wayne counties to improve lives in measurable and lasting ways throughout the region. The organization is led by a diverse group of volunteers from business, labor, government, human services, education and the community. United Way provides opportunities to invest in the metropolitan Detroit community through volunteerism, advocacy and its annual campaign. United Way is a leader in convening partners to achieve positive outcomes around Health, Education, and Economic Prosperity. For more information, visit www.UnitedWaySEM.org.